Kwame uses a couple rhetorical strategies to try to win Detroiter's over. Of course the use of pathos and ethos in his speech does not work well enough to convince the majority of Detroit to feel bad for his situation, especially after everything he has done.
Kwame uses pathos when he brings up the safety and lack of respect for his wife, children, and the children on Detroit. He says, "I've heard these words before but I've never heard people say them about my wife and children. I have to say this because it's very personal to me. I don't believe that a Nielsen rating is worth the life of my children or your children." He tries to get people to relate to his situation by bringing up his family. Everyone has experienced the love between family members so this would have been a wise move to make if only people were still willing to side with him. He tries to make it so that this is not about himself, but about his family. It seems to me that this is just a front he puts up to appear to be a family oriented man and to win the pity of Detroit. Then he tries to get the listeners to relate to his situation by bringing up their own families. How a Neilsen rating would risk the lives of everyone else's children is unclear to me, but he desperately tries this one last attempt to get the listeners to relate to his situation.
Kwame also uses ethos to scold Detroiter's when he says, "In the past 30 days Ive been called a nigger more than anytime in my entire life. In the past three days I've received more death threats than I have in my entire administration." and "This unethical, illegal lynch mob mentality has to stop." By pointing out the obvious wrong doings of his opponents, he appeals to the ethos of the listeners. He does this especially by illustrating how people have recently called him the N-word and threatened him more than any other time he has been in office. He does this to make the listener side with him because of all these unfortunate events that have been happening to him.
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